Forecast the way scientific information will be communicated to relevant target audiences, taking into account new tools and technologies as well as regulations.
Short standing project team
2 main projects were identified and launched:
Scientific communication workstream "White Paper" project:
Initiated within the CRT “Scientific Communications” workstream, the ESC White Paper on “Relations between professional medical associations and the healthcare industry, concerning scientific communication and continuing medical education” was published on 01 March 2012 in the European Heart Journal.
CRT members received a preview copy of the article, which was under embargo until 01 March 2012.
The ESC developed a communication and dissemination plan around this publication:
- an Executive Summary was developed and translated into 5 main European languages. This was circulated by end of January to ESC constituent bodies (National Societies, Associations, Working Groups and Councils) in order to facilitate simultaneous publication in ESC Associations Journals and National Societies journals.
- On the day of publication, an ESC press release was issued to over 5000 journalists.
- In parallel a dedicated message was sent together with the Executive summary to:
- ESC Affiliated Societies
- Alliances in which ESC is involved
- European Commission
- Industry Forum
- In addition, dedicated spokespersons were appointed on behalf of the ESC to answer the journalists' questions; these spokespersons participated in a Media Training on 24 February 2012.
Scientific communication workstream "Market Research" project:
The objective of the market research project undertaken by the Scientific Communication project team was two-fold:
1) To obtain a better understanding of what kind of professional services the cardiology community requires from the ESC/Professional society, and where and how this community seeks these services:
• the different types of scientific and clinical information required
• the different sources this community uses (professional societies, national or international bodies, regulators, local resources, peers)
• the preferred format for obtaining such services (scientific meetings, journals or books, web-based resources)
• their expectations from scientific and professional societies, and how this is changing
2) To identify gaps between the ESC current offer and the expectations of European cardiologists, particularly with a view to the future.
The primary target audiences for the research was :
1. ‘Young’ cardiologists i.e. those within the first 10 years of independent professional practice
2. Private practice cardiologists (who currently often do not join the ESC)
• from different countries within the ESC area
• with various levels of familiarity with ESC (but predominantly non-ESC ‘customers’)
• with different specialties (to distinguish general cardiology and speciality needs, particularly coronary interventionalists, electrophysiologists and imaging)
Results: The findings from this survey were presented at ESC Board Meeting in November 2010 as well as during the ESC Spring Summit in March 2011.
An additional survey was performed in May 2011, targetting the newly created group of the “Cardiologists of Tomorrow”, see results.